About Sports Fit Academy Group
We are a Purpose-driven Social Enterprise
Sports Fit Academy Group is a youth-led, social enterprise founded in 2020 in response to the COVID-19 pandemic’s devastating impact on children’s mental health, physical wellbeing, and educational access. Born out of a deep desire to give back to our community in South B, Nairobi, we began by offering free football sessions, mentorship, and mental health support to local children- both boys and girls—aged 7 to 18.
In 2021, we became officially registered and launched formal operations through the support of a World Bank Youth Grant awarded to innovative Kenyan youth initiatives with strong community potential. This pivotal support helped us grow from a grassroots idea into a structured organization that uses football as a tool for education, inclusion, and social change.
Our unique model blends the passion of sport with the heart of service. While we operate partially on a revenue-generating basis (with approximately 30% of our clients able to pay), our core model is a Community Enterprise Model, which supports youth from underserved or vulnerable backgrounds who receive subsidized or free access to our programs.
As a social enterprise, we sustain our mission through football programming, merchandise sales (jerseys, hoodies, bottles, caps), and continuous community partnerships. Every shilling earned is reinvested into our core activities: inclusive sport, child mentorship, health education, nutrition support, and environmental advocacy.
Today, Sports Fit Academy has directly impacted over 3,000 children and continues to expand its footprint across Nairobi and Mombasa. We remain committed to the belief that every child- regardless of gender, background, or ability- deserves a safe space to play, grow, and thrive.
Mission
To use soccer as a tool for social change to educate, mentor and inspire young persons to promote acquisition of life soft skills and character development.
Objective
To address the disconnect between youth aspirations and opportunities for talent development through holistic coaching and mentoring.
The holistic mentoring includes a Youth Development Curricular whose agenda is to eradicate social issues including teen pregnancies, HIV/AIDS, drug abuse and youth unemployment.
Vision
To be Africa’s leading sports academy providing holistic support to young persons enabling them to achieve their highest goals.
What we do
We transform untapped youth talent through a sustainable approach that enhances their inclusion and participation in the national development agenda
WHY CHOOSE US
Backed by over 15 years of experience, including international experience, our highly trained, certified coaches lead small groups with low kid-to-coach ratios to promote teamwork, while providing individual attention.
Our state of the art training ground comes with an artificial turf and rooftop promotes year-round activities on safe and resilient surfaces.
We integrate soccer sessions with fun games to help children improve their development, self-confidence, and socialization skills.
Through imparting technical and tactical soccer skills to our players and collaboration with national and international scouting agencies, we help to expose trained and talented soccer players to the national and international market.
Management team
Patrick Kluivert
Patrick graduated from the University of Nairobi with a Bachelors of Commerce Degree (Accounting) in December 2019. He is a former Gunners FC Coach, left foot winning coach 2019 with I Sikh Rangers FC ( Winners Division 5, proceeded to Division 6).
He has a CPA Certificate and a Diploma in Business Management from the Association of Business Executives (UK), Sports and Leadership Certificate course 'Coach the Coach' from the Royal Netherlands Football Association Academy (KNVB), and a Certificate in Youth Football Developments from the Royal Netherlands Football Association Academy (KNVB). He is passionate about imparting life soft skills and character development to youth through soccer.
Habiba Annie
International Mentor for Youth, Former Miss Commonwealth UK- Kenya Delegate 2018, former Miss Tourism Hospitality Kenya 2014.
She graduated with a MA Poverty & Development Degree from University of Sussex in 2018.
Additionally, she is a Friedrich Ebert Stiftung Alumna and was awarded a Certificate for Commonwealth Correspondent of the Month in 2018 by The Commonwealth.
Her passion has always been to inspire positive and sustainable breakthrough in the lives and livelihoods of young persons.
Ignatius Kweyu
Ignatius is a former Huruma Cranes, Mathare United, Sofapaka and Gor Mahia player. Under the Mathare Youth Sports Association, he represented Kenya in the Norway Cup in 2013.
He has international experience playing for Al-Khaitan, a Kuwait Premier League Club. Ignatius is in his final year at the University of Nairobi, pursuing a Bachelor’s degree in Information Systems. He also possesses an ISO Lead Auditor certificate.
Ignatius firmly believes in the power of integrating talent with education. He has over 15 years of experience in playing soccer and coaching young boys and girls and he is passionate about imparting the skills he has gained over the years to the younger generation through the pay-it-forward approach.
OUR PARTNERS
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